Find your edge.
Tell your story.
Get the work.
In just 120 minutes, you’ll uncover what makes you unmissable to leaders, employers, and clients. AND learn how to speak about it with clarity, confidence, and energy.
Limited spots available each month. If yyou’re ready for that promotion or you’re mid-job search, this is the fastest way to stand out before the next opportunity passes you by.
You’re great at what you do.
So why does it feel like no one’s noticing?
You’ve delivered results, led projects and managed chaos.
You’ve survived restructures and made yourself indispensable.
Maybe your contract’s ending and your inbox is quiet.
Maybe the promotion went to someone louder.
Or maybe you’re looking at yet another ‘We regret to inform you’ email and thinking: What am I doing wrong?
Here’s the truth: it’s not your ability, it’s your clarity.
If you can’t quickly and confidently explain what makes you distinct, the people with the power to hire or promote you won’t see it either.
And in this market in which redundancies are accelerating and contractors are being cut first, waiting to be noticed isn’t a strategy.
Hi, I’m Dr Elisha Foust
I’m glad you’re here. I am passionate about one thing: enabling women and LGBTQI+ to work in a way that works for them NOW.
What do I mean by that? My 20 years in corporate taught me that leadership tends to nurture those who look like themselves, who come from similar backgrounds, who share the same sexuality and ethnic background.
Those of us who don’t fit that mould are often left out.
AND the way we work has now changed. More of us will turn to fractional roles, contracting and project based work going forward. Even more are looking for promotions in companies that have no ladder left.
I’m here to fill that gap. My clients come to me for a few reasons, but the main one?
They’ve lost confidence.
I help to restore confidence because I know that confidence is a skill, not something your born with.
Recently, I’ve worked with clients to:
Secure the next contract.
Find the next full time role.
Set up a new consultancy.
I also operate differently from other coaches:
I know you don’t need another course, certificate or ‘productivity hack.’ You need to stop spinning your wheels and start being seen as the person who actually knows what they’re doing. Right now, you’re smart, qualified and working your arse off, but still invisible when it comes to the big opportunities. What you need is authority.
This is why I work with my clients weekly. We identify the goal and then build momentum together.
I’ve spent 20+ years in the trenches leading teams, fixing crises, being the one execs call when everything’s gone sideways. Now I coach you on how to show up with authority. No jargon, no bs. We awaken your sharp thinking, clear strategy, and the kind of confidence that gets you hired.
What is the Differentiator?
It’s a 120-minute power session where we find the story only you can tell.
You’ll leave knowing:
What makes you distinct and hirable right now
How to communicate your value in language that lands with leaders
What to say in networking chats, interviews or client pitches, so people remember you
In two hours, you’ll go from ‘I don’t know how to talk about what I do’ → to “I can’t wait to tell them why I’m different.’
What’s Inside?
120 Minutes. Immediate Impact.
We get to work fast. No pre-work, no lengthy forms, no silly fluff.
It’s a focused, practical conversation that brings clarity and energy.
Benefit: You’ll leave with a sharp, usable narrative you can deploy immediately in interviews or conversations.
Based on proven sales storytelling.
The same frameworks that help elite sales teams close complex deals now help you sell your own story.
Benefit: You’ll understand what decision-makers really listen for, and how to position yourself as the answer to their problems.
Motivation that lasts beyond the session.
People walk out of The Differentiator feeling unstoppable because they finally see their value in the language leaders use.
Benefit: You’ll stop second-guessing yourself and start showing up with conviction.
Designed for real-world use.
You’ll learn to adapt your story for:
Job interviews
Networking and coffee chats
Performance review
Client proposals
Benefit: You’ll never again freeze when someone says, ‘So, tell me about yourself.’
Case Study
Before:
You’re unsure how to stand out. You downplay your strengths, and every interview or promotion conversation feels like guesswork.
After:
You talk about your work with calm confidence. You understand what makes you different, and how to make others see it too.
You’re not just employable. You’re in demand.
Case study: D’s contract was ending, and she told me, ‘Anyone could do what I do.’
After 120 minutes together, she knew exactly what made her unique to C-suite leadership.
She walked into her next networking event with a new story and landed her next contract the following week.”
Bonus: 10% off your next step
When you purchase The Differentiator, you’ll get 10% off any other Future by Design service within 60 days.
Whether it’s the natural follow-on, The Motiator, or a full growth strategy, your next step will cost less because once you’ve found your voice, momentum builds fast.
Will this work for you?
Yes. Because The Differentiator isn’t theory.
It’s built for real professionals, in real transitions, facing real market pressure.
It works whether you’re:
A contractor between gigs
A manager aiming for promotion
A full-time employee wanting to future-proof your role
A consultant building your personal brand
You don’t need to be a ‘salesy’ person.
You just need to be ready to stop underselling yourself.
If you can give me two focused hours, I’ll give you a story that gets you hired, promoted and remembered.
It works!
‘This session changed completely changed how I saw myself as a new contractor. I finally understood the real value I bring to leaders, and how to speak their language.’
— D, Senior Programme Consultant
‘I came in nervous and shy. I left ready to pitch myself. I got a second-round interview the same week.’
— J, Talent and Acquisition
Ready for the ultimate confidence boost?
It’s time to take control of how you’re seen, and paid.
Spaces are limited because each session is fully tailored.
Once your call is booked, you’ll receive a short prep note (so we can hit the ground running), and then we’ll schedule your 120-minute Differentiator session.
Two hours. One clear story.
A career that moves forward again.
FAQs
Do I really need a sales story? I’m not in sales.
Yes. Everyone sells themselves: ideas, solutions and impact. You never know which leader or client is carrying the problem you solve.
I’m a full-time employee — why should I do this now?
Because restructures are happening across every industry. Knowing how to articulate your value can be the reason you’re chosen to stay or tapped for something new.
How will this help me land my next job?
You’ll learn to decode what interviewers care about and answer with clarity. The Differentiator becomes your interview prep bible: a toolkit of your story that positions you as the solution.
Don’t wait for your next opportunity to vanish.
Book The Differentiator today and get two hours that could change the next two years.